Paola Furlanetto

Paola Furlanetto Email and Phone Number

KPI Specialist | Media Pitch and Performance Bonus Expert | Digital Audit (Eley Consulting) @ The KPI Master
Milan, IT
Paola Furlanetto's Location
Milan, Lombardy, Italy, Italy
Paola Furlanetto's Contact Details

Paola Furlanetto work email

Paola Furlanetto personal email

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About Paola Furlanetto

Currently working on:. Integrated Communication KPIs Design . KPIs web platform (in partnership with UPA - The Italian Advertisers' Association) . Agency/Marketer Business Model & Remuneration system. Digital Audit (in partnership with ELEY Consulting) for Italian Advertisers worldwide and Multinational Companies in Italy)Experienced in Auditing, Media, Communication Marketing.Passionate about: Information Architecture, UXStrengths: KPI, Measurement systems, Process Design, Integrated Communication, Accountability.Independent since September 2014, working between Asia and Europe. Now based in Milan.

Paola Furlanetto's Current Company Details
The KPI Master

The Kpi Master

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KPI Specialist | Media Pitch and Performance Bonus Expert | Digital Audit (Eley Consulting)
Milan, IT
Employees:
1
Paola Furlanetto Work Experience Details
  • The Kpi Master
    Kpi Specialist | Media Pitch And Performance Bonus Expert | Digital Audit (Eley Consulting)
    The Kpi Master
    Milan, It
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  • The Kpi Master
    Kpi Specialist | Media Pitch & Performance Bonus Expert | Digital Audit (Eley Consulting)
    The Kpi Master Jun 2015 - Present
    Milan, Italy
    Media PItch and Performance Bonus. Media Pitch. Digital Pitch (Eley Consulting). Performance Bonus Set Up and Review. Long Term Agency/Investor Remuneration ModelsCommunication Key Performance Indicators . KPI Assessment & Fine Tuning. Communication KPI Scorecard for Top Management. Indicators Strategic Map (Branding & Performance). KPIs Optimisation (Digital & Social Media, Paid Advertising, Experiential, Reputation, etc)
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  • Independent
    Media & Communication Audit
    Independent Jun 2013 - May 2015
    Location Independent
    After closing the auditing activity on May 1st 2013 I spent a couple of years in Asia, visiting booming/innovative countries, gathering Ideas and working on new business models.
  • A+ Ad Audit
    Ceo & Founding Partner
    A+ Ad Audit Apr 2006 - Apr 2013
    . Media Investment Audit . New Media & Innovative Communication Audit. Advertising Investment Audit. Agency Contract Assessment. Pitch consultancy . Post Pitch Compliance . Agency's Performance related Bonus: set up. Agency's Performance related Bonus: compliance . Work flow OptimizationKey clients includes top local advertisers and key multinational companies belonging to: Food & Beverages, Bank and Insurance, TLC, Beauty & Toiletries, Automotive, Energy and Electronics.Among them: Coke, Danone, Eni, Fastweb, Kraft, Lavazza, L'Oreal, McDonalds, PSA.
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  • Media Audits Italy / Accenture
    Co-Founder & Managing Director
    Media Audits Italy / Accenture Apr 2003 - Mar 2006
    Co-founder of Media Audit Italian branch, brought the local company to success in less than 1 year.Clients list includes: Carrefour, Danone, Diageo, Ford, General Motors, J&J, Reckitt, Sara Lee, Ubisoft, Vodafone.
  • A.Manzoni & C. S.P.A.
    Strategic Marketing & Research Consultant
    A.Manzoni & C. S.P.A. 2000 - 2003
    Working as consultant for A.Manzoni &C. CEO and management in order to:. Support advertising sales strategies of Radio DJ and other company channel, . Launching Web and Digital TV products in Italy (e.g: DJ TV, National Geographic, Universal Studio etc),. Checking advertising biz models.Working as consultant for People SWG (research institute), with special focus on Internet (Harris Interactive partnership) and qualitative research.
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  • Omd Media Direction
    Italy, Strategic Marketing Director, Board Member
    Omd Media Direction 1998 - 2000
    Director of Strategic Marketing, Research, New business and OOH Dept.Set up and lauched the Internet and Digital Department in 1998. Gave a relevant contribution to the fast growth of the agency through key clients acquisition / strategy.
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  • Reader'S Digest
    Advertising Marketing Research Director
    Reader'S Digest 1993 - 1997
    Directora Publicidad, Reader's Digest MadridAdvertising Marketing Research Director, Reader's Digest Milano
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  • Key Clients: Reader'S Digest And Ogilvy And Mother
    Professional Consultancy
    Key Clients: Reader'S Digest And Ogilvy And Mother 1992 - 1993
    Milan
    . Set up marketing and positioning project for Reader's Digest adv. relaunch in Italy. Provide Media Strategy consultancy for Ogilvy and Mother Media Dept.
  • Abacus Tn Sofres
    Development Director Banca Dati E Semiometria
    Abacus Tn Sofres 1990 - 1991
    Development of the Banca Dati ResearchLaunch of psychographic survey SemiometriaClient consultancy on media activities related to product positioning
  • Mediaedge:Cia (Medianetwork Milano)
    Director
    Mediaedge:Cia (Medianetwork Milano) 1988 - 1990
    Significant turnover increase in 2 years (400%) Reported to CEO, Mainardo De Nardis. Key Clients: BDF (Nivea), United Distillers (J Walker, Gordons Gin), Mocio Vileda, Zerowatt (Candy),
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  • Sistema Moda Italia
    Advertising Manager
    Sistema Moda Italia 1987 - 1988
    Coordinated image for the Italian Fashion Fairs. Alternative media solutions realized for Outdoor and Magazines.
  • Promarco
    Manager Then Media Director
    Promarco 1982 - 1986
    Media Strategy, Media Planning and TV Media Sponsorship

Paola Furlanetto Skills

Performance Benchmarking Kpi Implementation Media Strategy Digital Marketing Management Consulting Digital Strategy Strategy Media Pitches Kpi Dashboards Analytics Mobile Marketing Quality Auditing Advertising Marketing Strategy Sem Cost Auditing Online Marketing Media Pitches Evaluation Marketing Management Corporate Communications Cost Accounting Online Advertising Guerrilla Marketing Make It Happen Geo Marketing Marketing Online On Line Audit

Frequently Asked Questions about Paola Furlanetto

What company does Paola Furlanetto work for?

Paola Furlanetto works for The Kpi Master

What is Paola Furlanetto's role at the current company?

Paola Furlanetto's current role is KPI Specialist | Media Pitch and Performance Bonus Expert | Digital Audit (Eley Consulting).

What is Paola Furlanetto's email address?

Paola Furlanetto's email address is pf****@****ing.com

What is Paola Furlanetto's direct phone number?

Paola Furlanetto's direct phone number is (335)-839*****

What skills is Paola Furlanetto known for?

Paola Furlanetto has skills like Performance Benchmarking, Kpi Implementation, Media Strategy, Digital Marketing, Management Consulting, Digital Strategy, Strategy, Media Pitches, Kpi Dashboards, Analytics, Mobile Marketing, Quality Auditing.

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