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Conceived within A+ (Management Consulting company active between 2006 and 2013, specialized in Communication Auditing), the KPI Master is today a freestanding brand, exclusively focused on the optimization of Key Performance Indicators. Its main activity concentrates on communication and all its relevant and continuously evolving specializations.
The brand owned by Paola Furlanetto, and managed in collaboration with international and local partners, operates into 4 main directions:
1. The KPI Web Platform
A Web platform containing about 700 Integrated Marketing Communication KPIs, more than 10 Channels, and 14 Marketing and Communication Objectives. Launched in 2017 and presented at the WFA in Tokyo in 2018, the platform has been created and developed for the Advertisers’ Association UPA. In contact with businesses and universities, it continuously integrates new media and communication channels.
2. KPIs Audit
This activity involves checking KPIs processes and assessing communication indicators for marketers and public administration, in areas such as:
Branded Entertainment
Customer Communication Journey
Data Processes
Dashboard
Digital & Social Media (in partnership with Eley Consulting)
Experiential & Event
Influencers/Podcasting
Omnichannel Integration
Paid, Owned, and Earned Media
PR and Digital
Reputation
3. KPIs Design
Dedicated management advisory service for companies investing in communication and PA (Public Administration). Key Activities related to Communication KPI:
Scorecard for Top Management
Maps for Transformation
Dashboards for Professionals
Metrics Review (for covered areas, see above)
4. KPIs Seminar
Branded Entertainment / Retail Communication / Measuring PA Communication / From Strategic Goal to Execution / Storytelling / Communication & Marketing Metrics / Personal Branding / Influencers, PR, Native Advertising / Corporate Communication / Integrated Marketing Communication.
Company Details
- Employees
- 1
- Address
- Milano, Lombardia 20123, It
- Industry
- Business Consulting And Services
- Keywords
- Key Performance Indicators, KPIs, Communication, Branding, Performance, PR, Events, Experience, Paid Media, Digital Media, Podcasting, Influencer, Owned Media, Earned Media and Omnichannel KPI, Crossmedia KPI.
- HQ
- Milano, Lombardia
The Kpi Master Questions
The KPI Master's LinkedIn profile is https://it.linkedin.com/company/the-kpi-master
The KPI Master has
1 employees.
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employees at The KPI Master.
The KPI Master's industry is
Business Consulting and Services
The KPI Master's categories are Business Consulting and Services
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Paola Furlanetto
Kpi Specialist | Media Pitch &…
Milan, Lombardy, Italy, Italy2aplus-auditing.com, gmail.com1 (335)-8XXXXXXX
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