The Latent Need

My Mission: I believe the biggest tragedy in business is a passionate founder wasting their time and money building something nobody wants. My mission is to prevent that by empowering founders with a deep, evidence-based understanding of their customers. What I Do: "The Latent Need" is my UX strategy and coaching consultancy for tech and games founders. I don't just act as a freelance researcher; I install the systems and provide the training to empower your team to build its own "Map of Reality"—a deep understanding of who your target audience is and what truly drives their behavior. My Services Include: Founder Coaching & Advisory: Providing the strategic guidance to de-risk your roadmap and build with confidence. "Founder's First Aid": Pro-bono 20-minute diagnostic sessions for early-stage founders to identify key UX challenges. Team Workshops & Training: Equipping your team with the skills to conduct their own effective user research. Get in Touch: If you're a founder looking to replace guesswork with clarity, I'd love to connect. You can follow this page for insights or reach out to me, Yana Varankova, directly.