The Loop

A curated edit of luxury preowned luxury wedding dresses. Connecting a community of conscious dressers. The Loop sets out to amplify the belief, that considering the finite resources needed to create luxury clothing, more thought should be given to their lifecycles thereafter. Their mission is to inspire brides to adopt this mindset too. Sourcing a dress for a wedding day is an incredibly exciting process and looking at a second hand option is fast becoming part of this journey. No less new and no less special, sourcing a preowned piece is simply an opportunity to consciously extend an item’s story and build on its value, rather than take it away. Moreover, women are now searching for outfits to meet a variety of occasions; continually changing regulations, a precarious economy and a gentle move away from tradition has left many women instinctively seeking something that feels practical, affordable, and responsible. We saw a huge growth in brides-to-be looking for bridal wear that crushes the traditional and moves towards practical, affordable and reusable dresses that go beyond just being worn on your wedding day.