The Needs & Seeds Communication Lab

The Needs & Seeds Communication Lab, established in 2009, is a healthcare communication consultancy specializing in PR, PA, PAG, and Marcom services for its clients. In 2022, Needs & Seeds received the PR Award from the Korea Academic Society for Public Relations for a public campaign supporting patients with severe illnesses. In 2023, the company was recognized for its public awareness campaign targeting the general public. Additionally, to amplify the voices of patients, Needs & Seeds launched a patient-focused survey channel called "Listen to Patients" in 2022, aiming to capture and convey the unmet needs of cancer and critically ill patients to society.