The New Idea Group

We started The New Idea Group with a new concept; offer marketers breakthrough creative that’s tied to strategy in a way that is both actionable and measurable. Creativity needs to be clever and memorable, but it also needs to work. In order to accomplish this, our diverse team is a fusion of the best aspects of small, “Creative Boutiques” harnessed to the strategy, metrics, and marketing savvy of “The Big Boys.” In essence, we combine enthusiasm, talent, responsiveness, flexibility, passion and reasonable pricing, with business acumen, brand stewardship, client-side perspective and performance accountability. It’s out-of-the-box creative, on a solid foundation of measurable goals and strategy. And it produces dramatic results. Vertical Industries include: Food, Financial Services, Healthcare, Technology and Toys; Marketing channels include: CPG, Food Service, Retail, Digital and Direct. Capabilities include: Strategic Marketing & Planning, Corporate Identity, Brand Development & Support, Packaging, POP, Sales Promotion and Planning Support, Consumer and Trade Advertising, Marketing Research, Web/Internet/SEO and Social Media.