THE NEXT NOW

The Next Now is a boutique studio specialising in discovering and unlocking growth opportunities. We partner with companies and organisations, collaborating closely with C-suite executives across diverse industries, and helping to achieve transformative results. For every challenge, we develop a 360-degree, evidence-based view by synthesising inside-out perspectives with outside-in analysis. By understanding market dynamics and uncovering the needs, motivations, and behaviours of customers and key stakeholders, we answer the critical "whys" that data alone cannot reveal. This enables us to identify the most promising opportunities to drive and capture value now and in the future. We are proud to work with some of the world’s most exciting brands, including IKEA, Spotify, Zalando, Pinterest, HometoGo, RoX and more. Based in Berlin, we operate globally. Drop us a line to say hello!