The Parently Group

We build family-centric apparel and footwear brands, such as David Luke, Grass & Air and Juco. The Parently Group was formed in 2020 but our story began over 38 years ago... The decision to rebrand our portfolio of brands into The Parently Group symbolises our ambition to grow. We feel so strongly that the spirit of our founding business David Luke should continue to run through the whole organisation and its brands, that we have formed a group structure that captures the values and culture that has been so critical to the evolution of the business since it started. This vision of culture, encapsulates the sense throughout all our brands, of family, kindness and our focus on a healthy future. The Parently Group has been a Living Wage Employer since January 2022.