The Passion Project

ABOUT US The Passion Project is a large-scale cross-sector collaboration framework designed to provide full social and financial inclusion. It has been designed for the specific purpose of supporting the young and vulnerable by helping them find their way in life. In the process it ensures that relevant individual behavioural change is supported, and commercial value add for all organisations involved is included in the process. Its design incorporates input from all sectors representatives, was reviewed by industry, and is aligned with the UK and International standards for the delivery of social impact. The resulting social impact data will be used to develop a new economic index and advise future policymaking. CHANGING PERCEPTIONS / CHANGING LIVES We aim to change people’s perceptions and change people’s lives – be that the public perception of young people, the role of business in the community or the need for individuals to actively participate in shaping the political process. SUPPORTING OUR PARTNERS We have listened to young people, charities, front line service providers, educational experts, local businesses, industry, large corporations, local authorities, and those individuals working to improve the lives of young people and found they all share a number of common complaints. Through working together, sharing ideas and best practices these challenges could easily be overcome to enable all to benefit from the efficiencies this new “smart” way of thinking brings about. Many small organisations doing valuable work in the community often go unnoticed as they lack the necessary resources or know-how to promote themselves effectively. Yet large multinationals with big budgets for marketing still fail to convince their customers that they really “care about the community” or “can be trusted”. We believe the Passion Project can help address these issues and more. We are in the process of seeking an Innovation partnership with the UK Government.