The Pink Turtle

At The Pink Turtle our mission is simple – we love making our customers feel special and beautiful. Our customers are our passion! We believe that all women are beautiful and we specialize in curating apparel, accessories and gifts that bring out that beauty every day. We aim to inspire and connect with our customers through creativity, a passion for fashion and a respect for diversity. We work diligently to keep our stores fresh and inspirational, and our staff friendly and helpful. We admire our team who have a passion for people, fashion and beauty. Our team is filled with smart, creative and passionate women whose energy is contagious. We care about providing our customers with the newest, most fashionable, wardrobe and gift pieces. Our goal is to keep you trendy by providing the best quality of products AND at a fair price. The Pink Turtle is owned and operated by friends and running partners, Christine Kendle and Carey Pauley. The name, The Pink Turtle, is a tribute to Carey’s 10-year old daughter, Savannah, who went to Heaven September 13, 2009 after a courageous battle with cancer. The Pink Turtle actually refers to Savannah, who was an honorary member of her mom’s running club, “The Turtles” and whose favorite color was pink. The Pink Turtle carries a SAVANNAHSTRONG line of merchandise, the phrase that was inspired by Savannah’s accomplishments and her incredible spirit while living with cancer. A portion of the proceeds are donated to help fight pediatric cancer. After 11 years, we have grown to 3 retail stores and added our sister brand, Savannah Boutique. The first Pink Turtle store opened in Greenville, DE in 2010. The second location was added in 2016 in Glen Mills, PA and the third, in Rehoboth Beach, DE opened in August 2019.