The Point

The Point represents a strategic partnership between the Red Sea Markets For Real Estate Investment Company | Asir and the Tourism Development Fund. The Red Sea Markets Company owns one of the most important shopping and entertainment projects in the Kingdom, Red Sea Mall in Jeddah and it is working to replicate this success in Abha and position The Point as Asir Region’s leading tourist destination for shopping, entertainment and recreation. The Asir region has become one of the most important tourist attractions in the Kingdom, which aims to attract more than 10 million tourists by the year 2030. مشروع ذا بوينت ﺷﺮاﻛﺔ اﺳﺘﺮاﺗﻴﺠﻴﺔ ﻣﺎ ﺑﻴﻦ ﺷﺮﻛﺔ أﺳﻮاق اﻟﺒﺤﺮ اﻷﺣﻤﺮ للاستثمار العقاري | عسير وﺑﻴﻦ ﺻﻨﺪوق اﻟﺘﻨﻤﻴﺔ السياحي. وﺗﻤﻠﻚ ﺷﺮﻛﺔ اﺳﻮاق اﻟﺒﺤﺮ اﻻﺣﻤﺮ اﺣﺪ اﻫﻢ ﻣﺸﺎرﻳﻊ اﻟﺘﺴﻮق و اﻟﺘﺮﻓﻴﻪ ﻓﻲ اﻟﻤﻤﻠﻜﺔ ردﺳﻲ ﻣﻮل ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﺪة وﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻜﺮار ﺗﺠﺮﺑﺔ ﻣﺸﺮوع ردﺳﻲ ﻣﻮل ﺟﺪة ﻣﻦ ﺧﻼل ﻣﺸﺮوع ﺳﻴﺎﺣﻲ ﺗﺴﻮﻳﻘﻲ ﺗﺮﻓﻴﻬﻲ ﻓﻲ اﺑﻬﺎ. ﺣﻴﺚ ﺗﻌﻤﻞ ﺷﺮﻛﺔ أﺳﻮاق اﻟﺒﺤﺮ اﻷﺣﻤﺮ ﻋﻠﻰ إﻃﻼق أول ﻣﺸﺎرﻳﻌﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﻋﺴﻴﺮ ﻟﺘﻜﻮن أﻛﺒﺮ وﺟﻬﺔ ﺳﻴﺎﺣﻴﺔ ﻟﻠﺘﺴﻮق واﻟﺘﺮﻓﻴﻪ واﻻﺳﺘﺠﻤﺎم ﻓﻲ اﻟﻤﻨﻄﻘﺔ ﺗﻤﺎﺷﻴﺎً ﻣﻊ اﻷﻫﺪاف اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ ﻟﻤﻨﻄﻘﺔ ﻋﺴﻴﺮ اﻟﺘﻲ أﻃﻠﻘﻬﺎ ﺻﺎﺣﺐ اﻟﺴﻤﻮ الملكي اﻷﻣﻴﺮ ﻣﺤﻤﺪ ﺑﻦ ﺳﻠﻤﺎن وﻟﻲ اﻟﻌﻬﺪ رﺋﻴﺲ ﻣﺠﻠﺲ اﻟﻮزراء ﻓﻲ ﺳﺒﺘﻤﺒﺮ ٢٠٢١م ﻟﺘﺼﺒﺢ ﻣﻨﻄﻘﺔ ﻋﺴﻴﺮ إﺣﺪى أﻫﻢ ﻣﻨﺎﻃﻖ اﻟﺠﺬب اﻟﺴﻴﺎﺣﻲ ﻓﻲ اﻟﻤﻤﻠﻜﺔ واﻟﺘﻲ ﺗﻬﺪف إﻟﻰ ﺟﺬب أﻛﺜﺮ ﻣﻦ ١٠ ﻣﻼﻳﻴﻦ ﺳﺎﺋﺢ ﻓﻲ ﻋﺎم ٢٠٣٠م.