The Pool° Organisation

The Pool° is a visionary concept for the Future of Work, based on accelerating innovation through Open Innovation while aiming at decelerating the people and creating innovation that is good for humans and good for the planet. The Packaging Industry has been chosen as exemplary, but the concept can be transferred to many other industries. With the Sustainability Wheel°, The Pool° works on creating (and later on refining and updating) an easy-to-use and commonly accepted tool that helps to evaluate and compare the ecological impact of packaging solutions. Mission Targets: ★ Sustainability -- Improve Sustainability in the Packaging Industry and beyond ★ Innovation -- Technological Advance and Innovation in the Industry ★ Education -- Hands-on Education and Knowledge Transfer ★ Promotion -- Promotion as sustainable Branding Tool ★ Cooperation -- Win-win Cooperation between Brand Owners, Suppliers and Retailers