The Primary Suite (Studios)

Should CEOs and their executive teams be adopting the culture + habits of a funded startup? Is it necessary for established brands & companies to go “back to the garage” to innovate? Are C-Suite execs better off thinking like founders and venture capitalists? Can big businesses afford to remain with traditionally established cash cows to thrive post-2020? Should they build effective venture portfolios for the future of work? - - - We bring a garage mindset of Silicon Valley proportions to C-Suite strategy meetings in Hospitality, Luxury, Lifestyle & Creative Markets - - - *We establish curated investor communities that nurture and invest in ecosystems of forward-thinking ideators in business *We create urgency around corporate innovation in Luxury, Lifestyle & Creative Markets. So instead of going to your board and saying ‘We’re going to do five initiatives in the next 5 years,’ ... say, ‘We’re going to start an innovation group' *We power ideators in Luxury, Lifestyle & Creative Markets to take extra bold steps & support them in the process of innovating or evolving a brand *We fuel intrapreneurship efforts by setting up a primary suite of venture nurseries within established brands or firms in Luxury, Lifestyle & Creative Markets to make it easier for them to dedicate some resources towards new concepts and the future of work *We encourage brands and firms to hire Entrepreneurs-in-Residence to create unique and curated spaces for intrapreneurs to co-work with them to build venture portfolios for the future of work *We bring unbiased favour as an inhouse partner that comes along to invest in brewing ideas and innovation projects led by intrapreneurs and employees seeking to leave companies to pursue a start-up *We coach brands, firms, and C-Suite execs to re-organize, re-innovate and refresh business for a sustainable future through biomimic efforts and a highly VC mentality