THE ROOM is a specialist qualitative market research agency with offices and facilities located in the very centre of Madrid.
We manage and adapt qualitative techniques for a complete knowledge of the consumer and the market in each particular case. We are specialists in consumption, a reality we feel passionated about and love working on. We firmly believe that qualitative research is the key to furthering the understanding of that reality in a global context, where it is becoming more and more important to understand people's needs, desires, values and beliefs and overcome social and cultural differences.
We are experts in conventional qual techniques (focus groups, IDIs) as well as in ethnography, and we also like to use the most innovative ones such as blogs and forums. We also offer ad hoc methodologies for certain types of studies.
We have extensive experience conducting national and international studies. We know the Spanish consumer inside-out and assist our international clients with their approaches to the Spanish market, offering authentic cultural interpretation in all our results.
We have established a very close relationship with our clients, collaborating intensively on the launch, positioning and repositioning of their brands, which we already we feel part of.
And of course we´d be pleased to be part of yours.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Madrid, Es
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- http://www.the-room.es
- Keywords
- Market research, New territories brand/product development, Advertising & communication strategy, Brand architecture development & evaluation, Consumer insight generation, Spanish consumer culture analysis, Brand strategy & positioning, Qualitative Market Research, Neuromarketing, Market Research Consultant, Strategy.
- HQ
- Madrid
The Room Research & Solutions Questions
The Room Research & Solutions's website is http://www.the-room.es
The Room Research & Solutions's LinkedIn profile is https://es.linkedin.com/company/the-room-research
The Room Research & Solutions has
1 employees.
View email and phone details for 1
employees at The Room Research & Solutions.
The Room Research & Solutions's industry is
Market Research
The Room Research & Solutions's top competitors are
Created By Us,
Factoria Sapiens,
We Are Testers,
Neuroqualitative,
The Z Lab,
Science4insights,
Grupo Análisis E Investigación,
Plan C - Revenue Optimization Strategy,
Modern Obscure Music,
El Departamento De Los Investegas.
The Room Research & Solutions's categories are Market Research
The Room Research & Solutions's founding year is 2007
