In today's market, genuine executive search firms face an unprecedented challenge. The industry is flooded with agencies hastily rebranding as 'executive search specialists', delivering contingent service levels at retained prices – damaging client confidence in the retained model.
During his tenure as CMO at Dell and Apple, Finn Patrick mastered the art of maintaining premium market positions despite aggressive commoditisation.
Now, he applies these Fortune 500 principles to help executive search firms stand out in an increasingly noisy market.
Traditional marketing agencies approach executive search with the same tired playbook: social media, content marketing, and 'thought leadership'.
But winning £100,000+ retained searches and multi-search mandates requires a fundamentally different approach. When a FTSE 100 CEO needs to confidentially replace their CFO, they don't care how internet famous you are. When PE firms need to build out a leadership team, they don't make decisions based on thought leadership articles.
Take one of our clients. After implementing our positioning framework, their average fee increased from £25,000 to £45,000, they secured their first multi-search mandate with a PE firm, retainer resistance dropped by 65%, and they raised fees from 20% to over 25% with no pushback.
We help executive search firms build positioning that resonates with sophisticated buyers through clear differentiation from 'corporate headhunters', communication strategies that appeal to board-level decision makers, systems for winning multi-search mandates, and positioning that justifies premium fees.
If you're ready to elevate your firm's position and win more retained and multi-search mandates, let's start a conversation.
Email: finn@secretcmo.co.uk
LinkedIn: https://www.linkedin.com/in/fionnpatrick/
Company Details
- Employees
- 1
- Industry
- Business Consulting And Services
- NAICS
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Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
Finn Patrick Questions
Finn Patrick's website is https://www.linkedin.com/in/fionnpatrick/
Finn Patrick's LinkedIn profile is https://www.linkedin.com/company/the-secret-cmo
Finn Patrick has
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Finn Patrick's industry is
Business Consulting and Services
Finn Patrick's top competitors are
Hgl Private Capital,
I-Intro®,
Team Ignite Ventures,
Fractional Finders,
Softools,
The Novus Hire,
Business Genie Group,
Biomed Recruitment,
Storm Search,
Transit Strategy & Analytics, Llc.
Finn Patrick's categories are Business Consulting and Services
