The Serif Design

the serif design is the Brooklyn-based graphic design practice of Ray Marrero. Ray feels that conceptual thinking is often the core of quality design. His mission is to make the brands he designs for sing to the best of their abilities. After all, if there is no deeper idea behind a brand, isn't it arbitrary eye candy? Discovering a brand's identity is a true passion for Ray, and the ability to create brands for a living is truly a privilege. He has a genuine love for big ideas. Ray lives, breathes and eats design. His utensils are research, humor, and constant learning. The versatility of his designs spring from a myriad of interests, from Kandinsky to comic books, and from Shakespeare to Sears catalogues from the 1950's. Rays hard work and dedication are a result of the passion and devotion he brings to his designs. Ray truly loves what he does and that love translates to every project. With the serif design, you will be provided with Ray's years of award-winning design experience, spanning a variety of industries.