The Smarts

The Smarts began in 2008 as the idea of two partners who, after 7 years of putting out fires and delivering creative brilliance together for some of Bulgaria's biggest brands, decided to strike out on their own. "What if we could this for ourselves and likeminds?" Now, almost two decades later, that idea has grown into a vibrant team of seasoned experts and enthusiastic young talents, capable of both flawlessly professional execution and pure chaotic creativity. In equal measures. Where appropriate. The Smarts is a full-funnel marketing agency with a proven track record of guiding clients through every stage of their marketing journey—from the initial development of brand identity to the execution of ATL and BTL and digital campaigns. Alongside our sister companies- Paragraph 42 (PR services), SHOOT! (videography), and IQ Media (standard media planning and digital marketing)- we offer a comprehensive suite of services that can cover every aspect of brand identity and public communications.