The Starting 10

The Starting 10 is the new sportswear brand for those who want to get back to the true core of sports. Away from corruption and greed. Away from the exploitation of people and nature. Back to fairness, transparency and honesty. We do not make profit our goal, but sustainability our commitment. That's why we use sustainable materials and produce in Europe. We think being eco is great. But we certainly do not want to look eco. 10 world-class athletes and teams are taking off with The Starting 10. They share our values and our mission: a more sustainable sports world.