Stealth Startup

𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗽𝗮𝗴𝗲 𝘁𝗼 𝗵𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯 𝗼𝗳𝗳𝗲𝗿𝘀! 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗵𝗲𝗿𝗲 𝗳𝗼𝗿. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻 𝗮 𝘀𝘁𝗲𝗮𝗹𝘁𝗵 𝘀𝘁𝗮𝗿𝘁𝘂𝗽, 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗹𝘀𝗼 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗽𝗮𝗴𝗲 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗼 𝗽𝘂𝗯𝗹𝗶𝗰! A stealth startup is a type of startup company that operates in stealth and silence to outsiders, avoiding public attention. This may be done to hide information from competitors (which may include non-disclosure agreements), or as part of a marketing strategy to manage public image and generate expectations and interest from potential clients. A Stealth Startup normally only operates in stealth mode for its first few years. The phenomenon is well known in the venture capital (VC) community. Since investors may have to disclose funding a stealth startup, their names are made public, but often only a general summary description is known about the company.