The Upside Down Amsterdam

The Upside Down Amsterdam is the world's largest upside-down social media experience, featuring over 25 unique rooms and decors. It’s like we threw together a museum, an amusement park, a nightclub and a few perfect backdrops (and perhaps some magic mushrooms) to create the ultimate local experience. Our colorful adventure offers an interactive perspective on contemporary Dutch culture under the theme of The New Dutch. We aim to look beyond the familiar stereotypes of clogs and cheese, focusing on aspects such as the music industry with Dutch DJs, diversity and inclusion, and life below sea level. All wrapped in an extremely Instagrammable venue for the coolest photos to share! Let your imagination run wild and make your fantasy come to play. Take as many pictures as you like. There’s no right or wrong. No good or bad. In fact, sometimes there’s not even an up or down…🤸♂️ ✨🙃