The Viability Project

At The Viability Project, we’re all about helping first-time candidates, women, and people of color break into politics and break down barriers to raising money. Let’s be real — political success shouldn’t be about the size of your wallet, but like it or not, fundraising plays a big part in winning elections. That’s where we come in. We make political campaigns less intimidating and more doable for candidates who reflect the communities they aim to serve. With our hands-on, no-fluff approach, we’ll teach you everything from building a message that wins to making donation asks that won’t make you cringe. It’s all about giving you functional, affordable, and accessible support to turn your campaign from a dream into a win.