The Weekend Project

The Weekend Project is an event and media company shaping the next wave of culture around functional fitness, curated connection, and modern, hybrid lifestyles. We design and deliver genuine, memorable and high-impact experiences, before, during, and after the event is over. What started as a simple way to bring people together through movement has evolved into a growing ecosystem of sold-out sessions, hyper-engaged digital communities, and meaningful brand partnerships. Our mission is to redefine what connection looks like in an increasingly digital world, grounded in real-life energy, sweat, and storytelling. The Momentum: • A WhatsApp community of over 1,000 highly active members • Weekly sessions of 100+ people sell out in under 10 minutes • Over 2,000 tickets sold to our flagship Sunday Conditioning and Monday Track Club events • 200K+ monthly impressions and industry-leading digital engagement • Collaborations with brands like Saucony, Tenzing, Puresport, Nocco, Vilgain, and Eleat Cereal to name a few