The Westside Group

We help clients build and sustain brand value. We are business strategists, marketing scientists and financial analysts, because brand value creation involves all three disciplines. The Westside Group’s work falls into three areas: 1. Brand investment optimization We help marketing executives discover how their brands can create maximum value, and how to invest in the brands to realize that value. We harness best practices in marketing ROI and brand valuation to ensure optimal brand value creation 2. Brand expansion into new categories We work with business development and licensing executives to uncover new growth opportunities for their brands. Then we help them close the deals. 3. Brand ownership management We work with general management, and tax and legal departments to optimize brand ownership and control structures, recover damages to brands and support brand transactions.