The YWAW

With over 20 years in luxury goods, footwear, apparel, and collectibles, I bring a robust background in brand turnarounds, product strategy, and high-heat launches. My experience spans building consumer-focused, culture-driven product lines and defining the collaborative processes across product creation, merchandising, marketing, and operational teams for swift, seamless execution. I help brands grow market share, reduce costs, and accelerate processes to authentically serve youth culture. Because... The Youth Will Always Win. Consulting Services Include: - Brand Strategy & Go-To-Market planning: I specialize in reviving and accelerating brand impact through market-aligned product strategies, optimizing brand positioning and consumer persona focus, creating cultural relevance to drive engagement and loyalty. - Product Creation, Merchandising and Planning: Leveraging experience in trend forecasting and E2E processes, I lead profitable, multi-season product strategies through assortment architecture planning, pricing, lifecycle management and channel segmentation, achieving record revenue and sell-through rates for global brands. - Team Leadership & Talent Development: I build and develop high-performing cross-functional teams, fostering resilience and adaptability to navigate market shifts, while enhancing team leadership skills and cross-functional collaboration. - Collaborations & Digital Strategy: From high-heat brand partnerships to digital transformation, I help clients amplify Net Promoter Scores and cultural relevance, through authentic storytelling and immersive, gamified experiences that resonate with digital-first Gen-Z and Gen-Alpha consumers. Why Work with Me? Clients gain an edge through the cheat codes of luxury, streetwear, and sportswear, driving community development and digital innovation. My approach delivers clear, actionable strategies that align brands with their unique growth goals and the evolving needs of their young consumers.