THE1 (formerly Panache)

THE1 is not just an IP-first company; it's an experienced engine. We are a leading force in the Middle East, pioneering a unique approach that fuses intellectual property expertise with the power of live events. Through a curated portfolio of our own conventions, expos, and business exhibitions, we bridge borders, ignite brand opportunities, and fuel business growth across the region. Our Recent IPs • Comic Con Arabia, Saudi Arabia – The First-Ever Comic Con in Riyadh • GAMESARABIA – The largest video gaming exhibition in the Region (Dubai & Jeddah) • KXP – The largest Korean Experience in Saudi Arabia • Bollywood Music Festive – The First-Ever & The Largest Bollywood Music Festival in Dammam • ECCL – The First-Ever Virtual Cosplay competition in the Region Why THE1: • Live Event Expertise: We are masters at crafting immersive events that bring the business world together. From concept development to flawless execution, we ensure your brand shines on the biggest stage. • IP-Powered Networking: Our events leverage the power of access of Global event IPs, fostering meaningful connections based on shared ideas and innovation. • Global Reach, Regional Focus: With offices in the UAE, KSA, and the UK, we connect businesses and IP across the globe. • Unparalleled Brand Exposure: Our events create a platform for brands to showcase themselves to a targeted audience of potential partners, investors, and customers. • Proven Results: We have a stellar track record of exceeding client expectations, generating substantial brand awareness, and facilitating lucrative business connections. • Data-Driven Approach: We leverage data and analytics to curate events that are relevant, engaging, and deliver measurable ROI. • Strategic Partnerships: We collaborate with industry leaders to provide our clients with access to a wider network and unparalleled expertise. Join Us in Creating the Future of Business