The Buying & Brand Mix

Providing you with a true end-to-end brand strategy- from building a commercially successful product range to delivering a seamless customer experience that drives engagement, loyalty, and long-term growth. I provide a tailored service for your brand. 🌟Buying & range building strategy A commercially strong, well-curated product range is essential for brand success. Whether you're developing a new range or refining an existing one, I bring buying, sourcing, and product development expertise to ensure your collection resonates with your target audience and meets financial objectives. ✔ Sourcing and product development assistance ✔ Cross costing and supplier tenders ✔ Price and term negotiations ✔ Supplier onboarding and contract management ✔ Range planning and profit analysis ✔ Setting and tracking deliverables against the critical path ✔ Monitoring, reporting, and actioning against delays ✔ Range review and data analysis informing recommendations to drive profitability. 🌟 Brand management & customer experience strategy. Bringing brands to life through immersive experiences and brand campaigns that engage, inspire, and drive commercial success. From concept to execution, I design and deliver impactful customer experiences that enhance brand perception, increase customer engagement, and maximise revenue. ✔ Propositional development - From test & learns to scaling for success ✔ Logistics and stakeholder management ✔ Supplier onboarding and contract management ✔ Budget management ✔ Marketing calendar coordination and execution ✔ Omni-channel strategy and management ✔ Customer journey mapping – Reviewing and optimising touchpoints to enhance the end-to-end experience. ✔ Performance metrics and analysis – Sell-through, CSAT, customer acquisition, retention, and commercial impact ✔ Supplier funding and brand partnerships – Optimising event experiences and profitability. 📧Please reach out to Jodie.Gaynor@thebbmix.com to discuss how we can work together