Bold and Beautiful

Bold and Beautiful (B&B) has been launched in 2023, with the vision to “Provide a platform for the women to travel comfortably, safely and hassle free on the road, at any given point of time.” and the mission to “create ample opportunities for women, and the belief that women behind the wheel can drive.” Ask a woman passenger, there always is an uncomfortable feeling travelling especially at odd hours, the concern of the loved ones being legit, sharing location, constantly being on a call and letting others know about one's whereabouts, making sure the car details and driver details were shared with loved ones, and all this becomes an every time affair, leave aside the hassle we all face during booking one. Moreover, ask a women who has been employed at conventional roles of caretakers, household maids, and other places such as waitresses, nurses, security guards etc. and are highly aspirant to be opting driving as a profession since it was a lucrative earning opportunity, gave them a sense of independence, made them more resilient to face tough situations, felt more belonged being associated with a company and a by the women, for the women brand. Combing the two folds above, we plan to create a stronger DNA, i.e. generate more employment opportunities for women as drivers or up skill their communication and self defence skills, where they can look beyond being household caretakers, security guards, waitresses/stewards, etc. and at the same time change the way women travel, make it more psychologically comfortable, safer, relatable, convenient, accessible and pampered. With B&B we aim to, ● Creating Experiences ● Women Empowerment ● Training and Up skilling ● Employment Opportunities ● Change for a Cause Our mobile app shall soon be available for download, in the meantime we operate with corporates, on demand bookings via call and whatsapp, and few partnerships with cafes and clubs to help their audience commute. All cabs are equipped with SOS and dash cams.