The CFO Practice

The CFO Practice is a founder-led, executive recruitment business, specialising in the appointment of Chief Financial Officers and senior finance leaders for high-growth and transformational companies. Founded by Rob Baker in 2021, the firm offers a personal, agile, and discreet service, working predominantly with investor-backed companies looking for a more thoughtful and differentiated recruitment partner. The CFO Practice manages permanent searches, interim management solutions and fractional appointments for CFO and finance leadership positions. With over 20 years’ experience working alongside investors, founders, CEOs, and CFOs, Rob is passionate about delivering long-term enterprise value on every finance leadership search. Our finance leadership recruitment spans roles focused on corporate finance, M&A, and investor relations, as well as those prioritising operational improvement, financial process optimisation, and scalable infrastructure. As the Founding Partner of The CFO Practice, Rob takes a hands-on approach, personally managing every aspect of the search process. For The CFO Practice, it’s personal.