The Cifars Group Of Companies Limited

The Cifars Group is a marketing agency that uses an application to help FMCG manufacturers in Sub Saharan Africa to sell to local and global markets through retailers. The lack of affordable marketing expertise and financing makes it hard for FMCG manufacturers in Sub Saharan Africa to sell to retailers locally and globally. Sub Saharan Africa is at the bottom of the global value chain with its share of global manufacturing at around only 1.9 percent. The Cifars Group solves the problem of affordable marketing expertise for FMCG manufacturers in Africa by professionally conducting and financing up to 70% of promotional activities for FMCG manufacturers in Africa who are selling through the Twende Soko app, of which 70% is repaid to The Cifars Group using products at distributor price and 30% is repaid in cash. Over financial year F22, The Cifars Group tripled its revenue. By bringing both distribution and promotion under one roof and financing promotional activities, The Cifars Group will revolutionize the marketing sector for FMCG manufacturers, a USD 663 Bn opportunity by 2030.