The Cup Collective

The Cup Collective is a unique European partnership programme to recycle and regenerate paper cups on an industrial scale, aiming to see recycling of paper cups surpass a minimum of 5,000 tonnes in the coming years. 🟢 An at-scale solution: Removing barriers to accelerate industrial scale solutions for paper cup recycling across Europe. 🟢 Realising commercial value: Maximizing paper cup value through recovering cups as raw materials for recycling. 🟢 Delivering systemic change through partnership: Delivering an industry solution to a global challenge. We work with our partners through the value chain to put systems in place driving at-scale recycling of single use paper cups. 🟢 Every cup counts: We believe in the value of every single use paper cup. We are developing transparent and traceable solutions to regenerate the value of each cup for new uses. 🟢 Making it easy, making it the everyday: Creating a movement starts one cup at a time. By making it easy for consumers to do the right thing, we will ensure that no cup is left behind.