The Experimentation Group

The Experimentation Group helps mobile game studios find growth through experimentation. We also apply our knowledge to gamify B2C digital experiences. Founders David Nelson, Phillip Black and Tom Storr have rich knowledge in gaming. We use this to help C-level executives, founders, and heads of product harness experimentation to drive monetisation and retention for their games. Our expertise includes: -> Industry knowledge: we have decades of experience between us -> Experimentation: David built and ran the original experimentation team at King, which created $bn features like Hard Level Labelling, Episode Race and Piggy Bank -> Gamification: we've applied this knowledge to B2C experiences beyond gaming, e.g Web-3, Fintech and Retail