The Foyer. The unique narrative atelier.

The Foyer was born in 2022 as a boutique narrative studio founded by sisters Marta Vives and Blanca Vives. With an original mix of their varied backgrounds (scriptwriting, literature, journalism, law, acting and speech design) the studio quickly positioned itself as a pioneer in a new form of communication and brand creation centered on narrative and based on their unique methodology called Script Approach™. The Foyer has created narrative strategies and narratives for global leading brands such as Hermès, Apple or Danone, earning recognition in renowned publications such as Forbes, which included it in its “100 Creatives in Business” list, Vanity Fair, Harper’s Bazaar or Vogue Business, among others. In parallel, The Foyer has conceived and developed from the ground up several international luxury hotel brands, designing not only their narrative identities but also the full arc of their guest journeys. Beyond its work as a narrative studio, The Foyer Founders have developed an authored narrative universe that will be open, alive, and unfolding on its platform in July 2025: www.itsthefoyer.com. This universe, entirely original and shaped by the common creative vision of Marta and Blanca, is a space of cultural capital that expands and evolves over time. As a result, today The Foyer embraces a dual structure: one dedicated to client work, and one to original creation. - A boutique studio specialized in narrative strategy and narrative creation for brands, companies and institutions. - A narrative world of its own, a living, growing world that brings a whole new form of consuming stories and brands across formats, disciplines and experiences. Narrative services: services@itsthefoyer.com Collaborations & Partnerships: partnerships@itsthefoyer.com Press: press@itsthefoyer.com Instagram: @itsthefoyer / @itsthefoyer.services Subscribe on our website and become a Foyer!