The Half Idea

The Half Idea is a design studio and creative community built around the belief that the best ideas often start unfinished. We love the early sketches, the rough drafts, and all the messy parts in between — because that’s where real creativity begins. While the world chases perfection, we’re more interested in process, play, and progress. As a studio, we work with brands, artists, and rule-breakers to explore bold, imperfect ideas with heart. As a community, we share, support, and grow together — embracing the half-formed, the experimental, and the not-quite-there-yet. Here, it’s okay to not have it all figured out. That’s kind of the point.