The Idea Nursery LLC

Welcome to The Idea Nursery LLC! This is a place where the seeds of great ideas are planted and cultivated to drive growth for your business! We are a marketing consultancy concentrating in the areas of brand strategy, brand foundations (i.e., equity and architecture), new product innovation, and fractional marketing support. Brand Strategy (Plant the Seeds): o We help you to identify the market opportunities for your brand. We also help you to articulate the behavioral problem your brand is looking to solve in the market. Brand Foundations (Cultivate): o The equity and architecture are the “roots” for the healthy growth of your brand. We will help you to articulate the purpose for your brand and translate that to an architecture that will help to define your brand’s growth plan. New Product Innovation (Grow): o We develop the food values for your brand and leverage the brand architecture to develop a multi-year innovation pipeline, guided by consumer insights and market opportunities. Fractional Marketing Support (Sustain): o Not all brands can hire a full team to support their marketing needs. We and our trusted partners can put together a plan for you to support your brand’s needs. We specialize in working with emerging brands in the better-for-you food and beverage categories.