The Itàn

The Ìtàn (Pronounced as The ee-tan) means “Story” in Yoruba. The Itan is an urban and timeless fashion brand for the modern man that loves class and style. We design, curate and combine the best collections of fashion items that defines class while telling interesting African stories around it. We have come a long way since inception in 2011, having rebranded from Pee Market (a budding fashion e-commerce and unisex store), we have created a fashion brand that caters to the contemporary fashion needs of men. At The Itan, we are about converting “street wears” to “gentleman” looks and creating a fusion between personal and modern masculine looks. What we do is simple; we create a blend in aesthetics and style.