The Map

The Map from News UK Commercial is a B2B thought leadership platform helping senior marketers and agencies to navigate the changing worlds of marketing, advertising and publishing. The Map is a hub of information and content, featuring contributions from industry protagonists, and exploring the challenges and opportunities confronting modern marketers and agencies in a world of fast-changing consumer behaviours. It features interviews, profiles, research, analysis and events, covering how psychology and emotion drive marketing, the place of purpose in modern business and the future of attention in a mixed-media world. The Map brings together insight from News UK Commercial team members as well as comment and data from brand and agency decision-makers. The business of attention is being transformed. As a part of that change, News UK Commercial is bringing together its own commentators and leading industry voices to analyse these shifts.