THE MARKETING WATCHER

The Marketing Watcher supports B2B tech companies, Startups, Scaleups, Software / Hardware and IT services companies at every stage of their growth (fundraising, product-market fit, business acceleration or international expansion). Is marketing your challenge? Marketing is difficult to master in-house: • Techniques and tools evolve rapidly; • Contained budgets ; • Contribution difficult to measure; • Very different needs depending on your growth phase; • Operating in silo mode, disconnected from sales and your product teams. Staying focused: a coherent, growth-oriented on 3 key issues: 1-Your identity: Align your identity with your ambition. Objective: That your identity express your strategy, reflect your values, be articulated by your teams and that it is visible in your communications. • Define your vision • Draw up your mission statement. • Build your values • Make sure your employees understand the messages. (Pitch) • Design your visual identity. 2- Your product or service offering: Putting the offering at the heart of the development process: Objective: That your offer brings measurable benefits to your target, and that you make the right investments to meet growth challenges. • Product Market Fit (Development, Feedback validation) • Messaging, positioning, pricing and competitive analysis. • Align roadmap with market and business challenges. • Product launch • Offer profitability analysis – Diversification strategy. • Strengthen your credibility with analysts relationships • Pitch teams to master the value proposition. 3-Your Go To Market: Connecting targets, segmentation and distribution channels. Objective: Find growth and incremental business opportunities. • Go To Market & Segmentation • Buyer Journey & Personas • Channel Tooling & Engagement - Alliances & Partnerships • Affiliate and Referral Programs On a Fractional basis : The Marketing Watcher offers dedicated, committed expertise on a timeshare basis, the ideal balance to meet the challenges