The Motley Goat

The Motley Goat is a concept design brand that explores the Greek heritage and creates modern high-end products for the global market. Established in Athens in 2015, the brand offers a range of high quality garments and lifestyle items. Combining tradition and modernity, it has already established a reputation for its aesthetics, humorous approach and retro-spection. The Brand | Happily positioned between high fashion and casualwear, The Motley Goat has always been proud to stand apart. It showcases a contemporary vision of fashion influenced by the Greek mentality and the retro tradition. It is the unique combination of its influences that has attracted the media attention and a high profile clientele. The Philosophy | The House’s philosophy is rooted in the passion for design innovation, conscious manufacturing and the love for sustainable raw materials and techniques in all the stages of the production line. Eclectic design, enduring quality, elegance without stiffness and sustainability: these are the pillars of The Motley Goat House. Since 2015 the brand has created high quality garments and accessories with natural raw materials and exquisite craftsmanship. Under the creative direction of Michael-Alexander Passos, it provides an assertive redefinition of laid-back refinement and attention to detail, while insisting on the value of humour and joy in life. The Brand Name | The Motley Goat has deep roots in the Greek language and tradition. Actually, its name derives from one of the most popular Greek expressions that is used to describe any incident ridiculous enough to make us laugh out loud. The Greeks say: “even the Motley Goat will laugh at this”. Its purpose is to convey ideas and cause the much sought-after laugh, whether it be a giggle, a smirk or a grin at reminiscing about a past Greek experience.