Theory Associates

We Create Crave for Technology We don't just love gadgets and electronics - we CRAVE them. Our goal everyday to make the world crave the products and services our innovative partners create. Theory Associates is a branding agency that specializes in creating, rejuvenating, and maintaining brands sold in the technology market. Our passion is rooted in the little devices and innovations that bring our lives big satisfaction, and our goal is to help you introduce your innovative products to a broader audience. Our services are: Strategy • Brand Strategy • Brand Mapping • Market differentiation • Design Language • Naming • Retail & Environments • Research • Messaging Strategy • Consumer Insights • Market Trends • SWOT Identity • Brand Identity • Brand Guidelines • Brand Extension Experience • Structural Design • Voice Development • Illustration • Photography • Product Design • Merchandising • Product Packaging • Print Collateral • Environmental Design