We provide absolute clarity into how brands and other important ideas live in consumers' minds.
We achieve this through Mind-Modeling — a research method designed to map the network of thoughts and feelings that shape consumers’ mindset and drive their behavior.
Uniquely, Mind-Modeling integrates an extensive range of insight into a unified model that enables marketers to see the world through their consumers' eyes and accurately understand how and why they make the decisions they do.
We use Mind-Modeling to develop brand and innovation strategies that connect to the reality of consumers’ hearts, minds and lives.
Company Details
- Founded
- -
- Address
- 17 Kimberlys Ln, Provincetown,massachusetts 02657,united States
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- theoryresearch.com
- Keywords
- Consumer Insight, Market Research, Consumer Psychology, Modeling Consumers' Mindsets, Brand Architecture, Brand Positioning, Communication Strategy, Innovation Strategy, Customer Experience, Brand Loyalty Strategies, Consumer Behavior, Emotional Insight, Human Truth, Mental Models, Whitespace Opportunities, Consumer Segmentation.
- HQ
- Provincetown, Massachusetts
- Competitors
Theory Research Questions
Theory Research's website is theoryresearch.com
Theory Research's LinkedIn profile is https://www.linkedin.com/company/theory-research
Theory Research's industry is
Market Research
Theory Research's categories are Market Research
Theory Research's founding year is 2002
