TheoryEx: Health and Human Performance Consulting, LLC

Grounded in science, TheoryEx partners with B2B and B2C fitness tech and digital health companies to provide expert insight to build integrity and trust in your product. Through research, storytelling, and education, Research: TheoryEx helps you integrate research throughout the entire product lifecycle, moving users and thus, the company closer to your goals. TheoryEx research focuses on validation and performance–using industry and academic experience to show relevance for various stakeholders. Storytelling: Through effective storytelling, TheoryEx translates complex scientific concepts into a narrative that engages and resonates with a specific brand's audience. Storytelling via website copywriting and editorial writing brings eyes to your product through SEO and helps you speak directly to your consumer to build trust and authority. Education: Strategic internal decisions rely on high-quality, evidence-based information. TheoryEx provides the most up-to-date practical application of health, wellness, and performance research through written white papers or presentations to internal stakeholders to ensure your product follows current recommendations.