The Right Cut

The Brand founders Avisha & Ilakshi Agrawal are sisters from Gujarat, India, they believe in keeping the local culture alive and they are obsessed with nature. The process of building this brand began in 2015, when they started experimenting with needlework hand embroideries inspired by flowers , their colours and shapes. They truly believe in quality, details, and the emotions created by these elements, because a powerful product inspires positive transformations in everyone and everywhere. Welcome to our world filled with pastel hues. At its core, The Right Cut is about delivering timeless and season-less fashion. We believe in mindful production, and everything we deliver is made to order. Our collections are based on inspirations and not trends. We love to use handlooms and natural fabrics that get better with every wash. Our hand embroideries has its own aesthetic, We aim to create garments that are long lasting, sustainable and stay relevant over the years to come.