THESE GUYS® | Experiential Lab

𝗟𝗼𝗻𝗴 𝗦𝘁𝗼𝗿𝘆 𝗦𝗵𝗼𝗿𝘁 Experiential communication is our passion. And sure, it always looked amazing and was great fun, but what did it really achieve? Especially in times of budget cuts, performance data and KPIs are needed to prove the impact of communication measures. Compared to other marketing disciplines, tangible results in experiential marketing are quite rare. THESE GUYS focus on AI-based event data analytics and advanced experience impact measuring. 𝗙𝗿𝗼𝗺 𝗢𝗽𝗶𝗻𝗶𝗼𝗻 𝗗𝗿𝗶𝘃𝗲𝗻 𝘁𝗼 𝗗𝗮𝘁𝗮 𝗗𝗿𝗶𝘃𝗲𝗻 Our entire software is completely need-based. So we don’t start with what technology can deliver. We start with what our clients need and align the software accordingly. 𝗙𝗟𝗢𝗪 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 The FLOW system works with various sensors and enables the analysis of guest movements and behavior. How many guests were there, and when? Where did they spend time? 𝗡𝗘𝗨𝗥𝗔𝗟 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 Our NEURAL program measures emotions and provides information about what makes our guests excited, joyous, focused, doubtful, confused and much more. Whether optimizing keynote speeches, product perception or measuring the brand building effect, NEURAL provides conclusive insights. 𝗧𝗵𝗲 𝗫𝗞𝗣𝗜 𝗖𝗼𝗰𝗸𝗽𝗶𝘁 Consider the xKPI Cockpit as your Experiential Measuring Suite, where all the sensor input will be collected, processed, visualized and which finally will deliver tangible conclusions. In addition to detailed sentiment (NEURAL) and behavioral (FLOW) data from guests, the system also provides an overall score, the xKPI. Addionally the platform automatically identifies and records highlight moments. 𝗔 𝗡𝗲𝘄 𝗟𝗲𝘃𝗲𝗹 𝗼𝗳 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 In particular, the combination of FLOW and NEURAL in the xKPI Cockpit provides valuable insights for the design of follow-up communication, upcoming briefings or simply the next events. This type of data drives us to get continuously better - from event to event.