Laowai Enterprises

In today’s global economy, many companies are hiring for the wrong reasons. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. After years as a “laowai”—an outsider—working in Asia, I’ve learned the essential soft skills and mindset for doing business with a foreign country and its people. In the book you’ll find concrete guidance for finding employees with the right experience to maximize your company’s opportunities, both domestically and overseas. If you’ve been hesitant to expand your business into international markets because you’re uncertain how to navigate the cultural challenges, this book can the roadmap you need.