Dancecard Ventures

Dancecard is a marketing metrics and automation platform serving the medical device vertical. We solve three critical unmet needs facing medical device marketing teams: 1) inadequate tools to measure Direct to Consumer media spend against outcomes that tie directly to revenue rather than awareness, 2) low conversion of inbound phone leads due to an inconsistent and off-brand selling experience at the front desk, and 3) the inability to effectively nurture leads that are not prepared to book an appointment on the first call. We plug these holes using a Slack-like application that sits inside the practice and provides consistent, conversion-oriented messaging at each step of the conversion process. Current clients include Boston Scientific, Medtronic, Halyard Health, BTG, Zyga and Endogastric Solutions.