Think Forward Advisors

Founded by Tiffani Bova, Think Forward Advisors specializes in consulting and advising organizations across various industries, focusing on driving top-line growth, transforming sales strategies, and enhancing customer and employee experiences. As a renowned thought leader and industry influencer with over 30 years of experience, Tiffani Bova brings extensive expertise to Think Forward Advisors. Her insights are grounded in her years as a sales, marketing, and customer service executive for both startups and Fortune 500 companies. This was followed by a decade as a Research Fellow at Gartner Group, where she led the sales, go-to-market, and indirect channels practice, and eight years as the global growth evangelist at Salesforce. Her research-driven mix of data and communication skills has made her an indispensable strategy guide for some of the world's largest companies, helping them expand their market share and increase revenues. Think Forward Advisors' work is based on Tiffani’s two Wall Street Journal bestselling books, "Growth IQ" and "The Experience Mindset," as well as conversations with global leaders through her successful podcast and advisory work. Tiffani’s first book, "Growth IQ," published in 2018, has been translated into twelve languages and was nominated for the 2019 Business Book of the Year. Her latest book, "The Experience Mindset," published in June 2023, quickly became a bestseller and has been celebrated for its research linking employee well-being to customer satisfaction and revenue growth. In addition to her written work, Tiffani hosts the popular podcast "What's Next! with Tiffani Bova," since 2017 where she interviews leading thinkers and practitioners, sharing insights on growth, innovation, and customer experience. The podcast has featured notable guests such as Seth Godin, Daniel Pink, and Arianna Huffington and continues to be a top-rated show in the business and marketing categories on iTunes.