Think Forward Initiative

The Think Forward Initiative (TFI) is based on the belief that our society is better off when people make sound financial decisions. TFI’s Research Hub does cutting-edge, data-driven research in social and behavioural sciences to learn more about people’s decision-making. TFI’s Accelerator Hub translates research insights into innovations. It scouts and selects start-ups and supports them to scale faster and helps people to change their behaviour and improve their financial well-being. Lastly, TFI’s Community Hub promotes the activities of the other two hubs through our network of TFI community members, and it launches campaigns to ensure our work reaches the people that need it the most.