FERAL

Bite off more than you can chew. Feast like a beast. THE ANTIDOTE TO TAME THINKING In today's cutthroat market, you either stand out or stay out. Push or perish. As a perception-influencing firm, we use the latest advances in neuroscience and behavioural economics to give audacious brands, founders, and product designers the edge they need to crush their rivals and emerge victorious. We are a team of highly-seasoned experts with a long history of working with Fortune 50 & 500 corporations and the world's most iconic brands. We specialize in creating hard-hitting strategies for branding and positioning, as well as scaling and go-to-market strategies that give you a decisive advantage over the competition. From naming and perception positioning to category design and identity creation, we help brands dominate the business jungle. Take control of your market, and don't settle for mediocrity or being treated like a too-small fish. You deserve top-of-the-food-chain quality and the full attention of the founder. You deserve to work founder-to-founder. Why make do when you can make way? Think Feral. WORK We work with series A/B/C series startups (and occasionally early stage) to help them win and lead markets through category design, identity development, perception positioning, and branding (product/brand name development, brand architecture, visual identification). Our international expertise in strategic planning and brand fundamentals—positioning, identity, narrative—spans from series A to IPO to $SPX. We work with a broad range of ventures, from positioning VC-backed startups in crowded markets to crafting complex strategies for Fortune 50 and Fortune 500 companies. We can consider acting as a Branding VC for certain companies with which our goals and world views are aligned. In this model, we share the risk and exchange our services for equity, either individually or by collaborating with other investors in funding rounds.