Third Arm Consulting

We'll help you answer “What now?” or “What’s next?” Mining new avenues to engagement, LTV, loyalty and real revenue from the things that make your brand unique different; we'll be the catalyst you need to take it from 30,000 feet to the last mile! Whether it’s defining a “North Star” and brand DNA, designing a strategic brand framework, consumer persona, messaging architecture, revised positioning or content strategy or creating a new D2C brand. Projects I’ve recently worked on also include designing a marketing organization that meets the challenges of the future, mapping the consumer journey to reveal gaps and opportunities or creating Go-To-Market strategy & process, stage-gate innovation, getting to the right retail marketing calendar and creating experiential/event strategies and partnership or sponsorship guardrails. I also help find and vet agency partners and help integrate agencies within an organization. Having worked in consumer retail, food and restaurants (including virtual and eCommerce), as well as special events and media businesses; I understand high-velocity business environments. Having worked on sports and entertainment partnerships from Global to local markets, I find the right relationships to build a strategy that roots a brand in culture, leverages fandom to build loyalty, drives consumer discovery and builds next-level revenue and profit growth