Third Wave Research

3rdwave is a marketing research and technology firm that specializes in the art and science of Customer Analytics. We arm businesses with integrated information solutions. We make customer analytics a part of everyday marketing workflows—enabling our clients to better manage customer relationships and gain competitive advantage over those that relegate analytics to a post mortem activity. We help our clients make customer data a strategic asset. Our tools clarify and organize information, making complex data accessible. By combining internal data with external resources we can produce marketing solutions ranging from more accurate customer intelligence reports to complete Web-based marketing systems. Since 1994, 3rdwave has provided marketing research services and solutions to nationally-known clients such as The Procter & Gamble Company, Pfizer Pharmaceutical, Aurora Health System, and The Arbitron Company. 3rdwave is based in Verona, Wisconsin with offices in San Francisco, California and Chennai, India.